Cotrugli Benedetto

As an independent state, the Dubrovnic Republic was a center of commerce in the region for a number of centuries. The citizens of Dubrovnik were considered elite merchants, welcomed by all courts of the known world, and prized for their diplomatic skills and knowledge. Their aptitude in commerce could be equaled in measure only by one other quality they were recognized and reputed for: a firm belief that business should be conducted in a frame of social awareness.

To emphasize our understanding of the significance of innovation in today's changing world and concurrent preservation of traditional values, we have named our school after a man who was an expert and author on the subject over 500 years ago.

Benedetto Cotrugli (also Benedikt "Beno" Kotruljević) was a citizen of the Dubrovnic Republic, during the 15-th century. He was a merchant by profession, a humanist by education, a scientist by vocation, and a diplomat by invitation. His book "Della Mercatura et del Mercante Perfetto", written in 1458, is historically credited with being the first to portray, in-depth, the principles, and methods of double Entry Bookkeeping.

This book would not be momentous by itself in regards to COTRUGLI Business School if it had not also illustrated the principles of personal development and the value of ethics in business. Principles that remain very much alive today and treasured as well as proclaimed through our educational portfolio.